Director of Marketing & SEO/SEM
Director of Digital and Technology Marketing and SEO/SEM Implementation leader with over 10 years of management and leadership experience leading multiple high visible / high revenue projects with onshore/offshore teams. Proven track records of following current industry trends of SEO and SEM along side direct off page optimization. Have grown and expanded company social media presence into new social media platforms, plus increase presence on existing platforms including: Facebook, LinkedIn, Twitter, Instagram, TikTok, as well as new and developing social media platforms.
- Age 36
- Residence Orlando, USA
What I Do
2004-2008The Penn State University
BSc of Marketing
Learned the hands on skills to implement strategies and identify a clients needs and wants. Developed the skills neccesary to be successful not only for clients, by myself as well.
2015 - CurrentPhoenix Digital Group
Director of Marketing and SEO Operations
- Facilitated campaign adjustments in coordination with team members.
- Performed projects and prepared project reports for submission to management.
- Performed budget estimates for maximum project return maintenance.
- Tested landing pages and formulated plans to keep conversion rates consistent.
- Performed keyword research on a regular basis.
- Designed and executed PPC campaigns on a variety of networks.
- Tested Ad words for highest quality score.
- Performed regular site audits for all clients.
May 2020 - Nov 2020International Loops
Technology Marketing Manager (Contract)
- Responsible for Content Management System and ecommerce utilizing Wordpress and WooCommerce.
- Creating strategic schedules for major projects.
- Brainstorming ideas with graphic designers and artists and evaluating the aesthetic appeal of marketing materials.
- Oversight of Tracking/Reporting/Analysis of website and social media pages.
- Writing and designing mass emails to further push the company forward.
2017 - 2020Apply Engineering
Director of Business Development and Digital Marketing
- Responsible for Managing / Maintaining Relationships with state and local law enforcement agencies.
- Oversight of preparing all relative documentation and contracts for RFP/RFI requests.
- Developed Strategic Partnerships to ensure strategic business growth initiatives and developing net new business.
- Implementation of Automation Software for various law enforcement agencies to maintain company business objectives.
- Managed the organizational development of Mobile Application for IOS/Android platforms.
- Responsible for managing the social media team by ensuring all metrics and team goals are met and monitored along with strategy optimization initiatives.
- Google Analytics
- Facebook Ads
- Social Media
- Project Management
- Social Networking
- Market Research
- SEO Auditing
- Web Analytics
- Online Marketing
- Media Buying
- Social Media Ads
Google Analytics Certification
Google Ads Search Certification
Display & Video 360 Certification
Campaign Manager 360 Certification
Google Ads Display Certification
Google Ads Video Certification
Mobile Experience Certification
Hubspot Email Marketing Certification